Video + YouTube + Social Media = AWESOME

by Timothy on February 5, 2011

Video Marketing – why is it such a big deal?

There are 3 major factors at play:

  1. Power of Human Connection
  2. Popularity of YouTube
  3. Massive Reach of Facebook

1. Power of Human Connection

You’ve likely heard of the study that said:

  • 7% of communication is the words that we use
  • 38% is our tone
  • 55% is our body language

(Dr. Albert Mehrabian, 1967)

Since 1967 there has been a lot of misinterpretation and controversy around this study. Personally, I would say that it’s probably pretty tough to say exactly what percentages apply – I’m sure that different situations have different percentages.

What I am certain of, though, is that communication that uses all three modalities – “verbal, vocal, visual” as Dr. Mehrabian called it – will be much, much more powerful than a communication that uses only one. More simply, I’m saying that a video that has sight, sound, and words is much richer than the same message that uses only one of the three.

Video is the most personal and connected of any media – it’s the closest we can get to one another without actually being in one another’s physical presence.

2. Popularity of YouTube

YouTube is an absolute mammoth. 2 BILLION videos are watched EVERY DAY.

In fact, YouTube users have uploaded more video to YouTube in the last 60 days than the entirety of everything ever broadcast on the Big-3 major American broadcasters (ABC, CBS, NBC)… COMBINED.

Something few people understand is that the MAJORITY of YouTube views happen OFF of YouTube. How can that be? Well, when someone wants to broadcast a video on their website, the vast majority of time they use the YouTube player. More than 10 Million websites are using the YouTube player today. You can see how things add up quickly. And we haven’t even begun to talk about Facebook (keep reading for that…)

Beginning to see how you can take the richness and power of a video and broadcast it using a massively popular tool like YouTube?

3. Massive reach of Facebook

This is where things get CRAZY.

It took 38 years for Radio to reach 50 Million users. TV was only 13 years. Internet was only 4 years. Facebook added 200 Million users in a one-year period…. in fact, today Facebook has more traffic than Google. WOW.

As mentioned above the majority of YouTube views are OFF of YouTube. Blogs and websites embedding the YouTube player are a major source of these views. The other primary source is everyone’s favourite, most addictive Social Media service…. FACEBOOK.

Every single day, 404,712 HOURS of YouTube videos are watched ON Facebook. That’s 46.2 YEARS of YouTube video watched every single day on Facebook.

(And – from the world of Twitter – the average tweet on twitter that links to a video causes 7 new video sessions.)

What are people saying about you and your business?

Every single day there are 60 Million status updates on Facebook. Everything from life announcements, to the sharing of ideas, valuable stories, recommendations from one friend to the other, and – of course – lots of mundane, useless babble. We all know someone who updates their status every 5 minutes.

What we want to focus are the recommendations, stories, and ideas that friends share amongst one another. How can you be a part of that… in a good way?

There’s obviously a ton more that we could discuss. I will discuss this more in another blog (and video blog!) post.

What could the power of Video + YouTube + Social Media do for you…? Feel free to LEAVE A COMMENT below…

Onwards and Upwards,


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