Heard this absolutely sparking excerpt from Perry Marshall, and I just HAD to share it…
Using a Guarantee in Your Marketing and Business
(for example: “Corns gone in 7 days or your money back.”)
Perry Marshall speaking…
What it comes down to is this… either you’re taking a risk or your customer is. SOMEBODY is taking the risk. And if you won’t take the risk, why do you think your customer should take the risk?
THAT IS THE ISSUE.
Somebody’s takin’ it, so it might as well be YOU, and you might as well be the risk manager because successful risk managers make a lot of money.
(Food for thought! – TF)